The Assignment
I was referred to a talented DJ that was just beginning his career. He had already chosen his alter ego: Red Wāv (at the time called Red Wave). My job was to create a brand that really captured his personality and stood out amongst a mediocre bunch of local musician logos.
The Process
The idea was to create something recognizable and simple when compared to competitor logos that were generally too cluttered and unprofessional.
I started by finding an interesting font and then manipulating it in Illustrator. It just seemed like the perfect fit for the type of energy he would bring during his performances. He requested I implement waves within the logo somehow since it tied back to the name and also reflected his signature hairstyle. My solution here was to draw and then mask out wave vectors from the type I had created.
The Results
He was extremely happy with the result and continues to use the logo for all of his events and shows. I also continue to design his promotional material.
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